When you’re not earning full credit for your good work
IT’S HARDER TO REACH YOUR FULL POTENTIAL
STRENGTHENING OUR IMAGE
Why we’re strengthening our image For more than 100 years, Rotary has united leaders committed to applying their expertise to better their communities. Despite over a century of impact in communities around the world, Rotary does not get the recognition it deserves. We need to rethink how we tell our story so people everywhere understand what Rotary stands for, how we’re different, and why it matters.
In 2011, Rotary embarked on a multi-year initiative of unprecedented scale to strengthen our image. In addition to expanding public understanding of what Rotary does, we want to motivate, engage, and inspire current and prospective members, donors, partners, and staff.
WHAT WE NEED TO DO
Bringing our story to life is our next charge — and one that requires champions across levels, groups, and functions. We are Rotary, and we have a great story to tell. It’s up to all of us to protect, promote, and deliver on that story in all our interactions.
Many resources are available online at MyRotary/Brand Central. Look for new tools and templates that will help you apply our new look to your brochures, PowerPoints, and other print and digital communications.
Through a unified Rotary image and message, we’re not just enhancing our reputation, we’re elevating the entire Rotary experience.