STRENGTHENING OUR IMAGE

For more than 100 years, Rotary has connected leaders committed to applying their expertise to better their communities and the world. However Rotary does not get the recognition it deserves. We as Rotarians need to tell the Rotary story to our families, colleagues, the community and media. We need to rethink how we tell our story so people everywhere understand what Rotary stands for, how we’re different, and why it matters.

Elevator speech: Rotary can be summed up in 9 words. Rotary improves people’s lives, locally and globally through service.

WHAT WE NEED TO DO

Bringing the Rotary story to life is our next charge — and one that requires champions across every community, city, state and the world. The campaign is called People of Action. Templates are available for social media campaigns, bill boards, brochures and print ads through Rotary International website in Brand Central. It’s up to all of us to promote and deliver on the story in all our interactions. Be sure to help us protect our brand by following logo guidelines.